2023 New Makeup Awards: KATO-KATO's soft-focus powder cake, which just happened to be shot together, won the annual potential new product award

In 2023, as consumer demands become more refined, professional and high-end, more and more beauty brands will further explore subdivided categories, develop product lines, and capture opportunities in subdivided tracks. Enterprises are increasingly aware of the importance of new product development, and every hot product starts with a new product. Recently, the beauty brand KATO-KATO's product "Just Fit Soft Focus Powder" successfully stood out from a crowd of high-quality beauty products and won the "Potential New Product of the Year" award in the 2023 New Makeup Awards sponsored by C2CC ​​Media.

The 2023 New Makeup Awards adheres to the original intention of "gathering the pioneers of the beauty industry retail" and focuses on the scientific research strength of the brand and the market popularity of the product through online voting, expert review, channel sales and repurchase rate, scientific research and technology evaluation, etc. A multi-dimensional review method provides consumers with professional and authoritative purchasing advice and reference.

KATO-KATO has continuously increased its investment in scientific research in the early stages of product development of the "Just Right Soft Focus Powder Powder" and continuously polished and perfected the product to achieve a natural, clear makeup effect and excellent makeup staying power. After being launched on the market, this honey powder cake has repeatedly set sales records due to its strong product strength. Winning the annual potential new product award is not only a strong recognition of the product's strength by the market and industry professionals, but also a high recognition of the brand's emphasis on the hard power of scientific research.

In KATO-KATO's view, scientific research technology will always be the core competitiveness of brands and products. As early as the founding of the brand, KATO-KATO has gathered a large number of professional scientific researchers to establish an independent research and development laboratory. In 2022, it will newly upgrade the Qianyuping R&D center in accordance with the requirements of the CNAS system and subdivide the makeup work modules into makeup formula experiments. It conducts R&D and innovation of exclusive formulas through independent collaborative sections such as laboratories, efficacy testing rooms, physical and chemical testing rooms, sensory laboratories, and microbial testing challenge rooms, and invests more than 10 million in scientific research funds every year to empower product innovation. Up to now, KATO-KATO parent company has more than 40 core patents.

KATO-KATO base makeup aesthetics innovation and research base

At the beginning of 2022, the brand and Yiteli, the world's leading cosmetics research and development group, jointly established the KATO-KATO base makeup aesthetics research base, focusing on Asian skin types to study the field of base makeup, constantly improving the internal strength of product formulas, and providing consumers with more A refined base makeup solution. KATO-KATO just happens to make the Soft Focus Powder Powder. Based on consumers’ high-end demand for foundation products, the brand continues to improve its research and development technology and explores the development direction of foundation ingredients and formulas suitable for Chinese skin types. Through scientific formulation Than carefully developed.

Accurately meeting the needs of consumers with strong R&D capabilities is an important reason why KATO-KATO's "Just Right Soft Focus Powder Cake" shined in this selection. The patented water-oil amphophobic powder technology used in the Soft Focus Powder Powder can effectively resist the infiltration of sweat and oil and maintain the integrity of the makeup for a long time. It also has strong moisturizing power and only absorbs oil but not water. Easy to pick up and spread, it fits perfectly on the skin, giving a light and natural nude finish.

In addition, KATO-KATO's exclusive film-forming agent treatment technology "Snowflake" can make the powder form a protective film the moment it touches the skin, so that the makeup will not be scratched, even when wearing a mask for a long time. The face will not be scratched at all, and the makeup locking ability is very powerful. In addition, the brand's R&D team also added the triple skin-softening ingredients of petrolatum moisturizing factor, triportin and tocopheryl nicotinate into the powder cake through scientific proportions, which synergistically regulate the skin's oil secretion and protect the skin from moisture loss. , effectively avoids problems such as mottled, dusty and dull makeup that may occur after wearing makeup for a long time.

KATO-KATO's Soft Focus Powder Powder has been highly sought after by countless consumers since it was launched on the market. Six months after the product was launched, online sales have exceeded 250,000 units, with average monthly sales exceeding 40,000 units. In addition, the Hepai Soft Focus Powder Cake also performed well on Tmall. During the double promotion period, the number of new purchases on Tmall increased by more than 300% month-on-month. It topped the purchase list and best-selling list of the powder cake category. Competing products such as Super Kazilan, Perfect Diary, and CT can be described as the dark horses of 2022.

In the future, KATO-KATO will continue to delve into the research and development and application of exclusive technologies, continue to innovate in formulas and ingredients, provide consumers with better products, and promote the local beauty industry to a new stage of high-quality development.

This article is reproduced from Sohu